Remy Le Mentec 

Marketing Executive

Glion Institute of Higher Education

September 2016-current

Responsibilities:

• Worked with the marketing automation team to organise marketing communications and develop and implement lead nurturing programmes to improve digital lead conversion
• Project-managed digital lead-generation campaigns including website development, content production, social media activities and paid advertising campaigns on Facebook and Instagram
• Project-managed the production of a promo video and testimonials featuring students, alumni, a London hotel and the University of Roehampton campus as part of a brand awareness campaign
• Liaised with education counsellors to tailor in-market advertising and editorial content including printed materials, social media event promotions, emails and press coverage
• Project-managed implementation of online library of brand assets to be made available to sales agents
• Established partnerships around the promotion of various programmes and events, and created a base of assets including EDMs, web banners, newsletter content and editorial pieces
• Designed and produced in-house marketing and operational materials and organised online catalogue of print documents to be made available to sales agents and enrolment officers
• Organised on-campus recruitment days and open days on campus including creation of presentations, networking events and recruitment opportunities for students as part of conversion strategy

Communications Manager

The Evening Standard

March 2015-February 2016

Responsibilities:

• Liaised directly with national UK brands and agencies to create print and digital creatives
• Project-managed promotional campaigns around the Rugby World Cup, London Fashion Week and Black Friday for brands such as Santander, Specsavers, Uniqlo, Hilton and Westfield
• Wrote promotional and advertorial copy for advertising campaigns
• Managed digital and social media activities for promotions, including a bespoke Home Page Takeover for British Airways which led to a total 1,192,040 impressions and a 0.58% CTR (0.08% on average
• Developed the content for two weekly newsletters, ensuring a 20% increase in CTR
• Briefed and managed the workload of two graphic and web designers
• Oversaw promotional activities of e-commerce partners and affiliates in gambling and insurance sectors

Marketing Executive

Soccerex

September 2009-February 2015

Responsibilities:

• Planned, organised and budgeted networking events locally in key international markets
• Oversaw communications strategies and communications plans around events
• Contributed in planning conference content and selecting and approaching industry experts
• Supported Sponsorship Director with development of key assets and communication strategies
• Managed press activities alongside PR agencies and increased media coverage by 28% in number of articles for each event year-on-year
• Acted as point of contact with the media at all events and facilitated interviews with speakers and VIPs
• Implemented and managed around 30 media partnerships in over five key markets and generated over £25k in direct sales, also helping to create industry-focused content for online and print
• Implemented mobile and social media interactive solutions at-event to drive delegate engagement
• Developed the creation of press briefings and packs, oversaw media clippings and coverage reports
• Oversaw CRM practice and data use internally, responsible for audience segmentation